Chefrey connects brands with a timed launch with vetted production and post-production rosters — before the launch date arrives with no campaign to run.
Book a private consultation →Public trademark filings, pulled weekly — a brand files its name before it launches. This is the market I watch.
- →8,094 new consumer brand names filed with the USPTO in one week (Sep 15–21) — each one a launch in the pipeline
- →33,286 filed in the last 30 days — brands naming the thing before anyone has shot it
- →1,802 new app, game and software names filed that week — trailers, motion and CGI still to be made
- →1,394 clothing collections and 682 beauty lines filed that week — lookbooks, product shots and campaign film ahead
Sourced from the USPTO trademark register, consumer classes, filed Aug 23 – Sep 21, 2026. Refreshed weekly.
Two introductions, timed to the launch calendar.
- Filed name → production roster When a brand files its name, the launch clock starts. I put a vetted production team in front of them while there’s still time to shoot it properly — not the week before it goes live.
- Shot, not finished → post-production house Footage without an edit, a grade or a CGI pass isn’t a campaign. I route the brand to a vetted post team that can deliver on the launch date.
Vetted on both sides. I work alongside myoProcess — a B2B partner trusted across $1B+ in transactions — and I check every brand and every roster before anyone gets on a call.
What I see in this market that outsiders miss.