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Case study · Recruitment
Case study · Recruitment
$105,000 in added revenue in one quarter, by reaching only the companies hiring AI talent.
How a recruitment agency placing AI talent swapped an inconsistent pipeline for outreach built around its buyers’ hiring problems.
+$105KAdded revenue
1 quarterTime to result
AI talentSingle, focused lane
- Client
- Connect Group
- Type
- Recruitment agency
- Lane
- AI talent
- Other side
- Companies hiring AI
Connect Group places AI talent. Its pipeline was inconsistent, and its sales team spent too much time on poor leads.
- Narrowed the target.Outreach went only to companies hiring AI talent.
- Led with their problem.Every message was built around the hiring problem the company was facing.
- Scored the leads.Lead scoring put the most urgent accounts in front of the team first.
- Kept the team on the right calls.Less time on poor leads, more time with companies ready to hire.
Connect Group added $105,000 in revenue in one quarter.
The same team, pointed only at companies with an active hiring need.
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