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Case study · Commercial production
Case study · Commercial production
Four qualified introductions in 78 days, by selling to organizations with something already happening.
How an Orlando video production company stopped selling “video for anyone” and started meeting the people behind live events and programs.
4 introsQualified introductions
78 daysFrom start to fourth intro
MBE · DBECertifications put to work
- Client
- Lasting Blueprint
- Type
- Video production
- Region
- Orlando, Florida
- Other side
- Events & programs
Lasting Blueprint Productions could do a lot: events, corporate video, training and testimonials.
But it was being sold as “video for anyone,” which isn’t a market. Without a defined lane, outreach was reaching people with no active need for production work.
- Defined the lane.Narrowed it to organizations with something already happening: conferences, trade shows, trainings, nonprofit programs and testimonials.
- Tracked the triggers.Upcoming events, annual conferences, training programs and campaigns that needed production now.
- Used the certifications.Put the company’s MBE and DBE certifications to work with public-sector-adjacent buyers.
- Confirmed, then introduced.Every opportunity was confirmed first, and every introduction went to the person responsible for the event or program.
Lasting Blueprint Productions received 4 qualified introductions in 78 days, each tied to a real event or program that needed to be captured.
Not more reach. The right moment: an event on the calendar and the person in charge of it.
Delivered with our delivery partner, myoProcess.